While on a hike last weekend along the magnificent cliffs of Goat Rock, California, my friend and exceptional acupuncturist shared her experience working with her Baby Boomer patients.
“My wealthy Boomer patients prefer an immersive sound experience in the treatment room.”
“What dy’a mean?” I asked.
“Well, they don’t like the current mono ocean sounds coming out of the noise machine as the sound backdrop while they are on the table.”
She went on to share that these patients can take it one step further by asking if there is a docking station for their iPhones so they can listen to their own music.
“Nope, not that either,” she responds.
There’s big news happening in the world of healthcare design these days and it’s two words: Boomers & Millennials—the two current largest living generations in the United States.
Research shows that Boomers are demanding five-star hotel quality from their doctors, dentists, healthcare practitioners and wellness providers.
Millennials, on the other hand, when asked how they spend their time in the waiting room, report using their smartphones and looking at artwork and decor.
These two population groups are having an enormous influence on healthcare design in all areas of medical and wellness care.
Healthcare architects and interior designers (like me) are listening and responding to these trends by helping your business level up.
Savvy Baby Boomers and Millennials desire a home-like experience in your healing environment with kickass access to wi-fi and other state-of-the-art scheduling systems that make their lives easier.
Boomers and Millennials are setting the standards for the new healthcare environment and are digging deep into their pockets to pay for it.
Merely clean and sterile no longer cut it if you want your business to not just survive but really thrive.
I’m here to help.
If you’ve been on the fence about a redesign or remodel, now may be the time to step up your professional aesthetic and your profits with a patient-centered design.
Even if that means redesigning your waiting room first, I can still help.
With my Design Therapy session, we meet virtually via video or in-person (if you work in the San Francisco Bay Area) and get down to the details of what your space needs to address the current healthcare trends.
Right now I’m taking new clients starting in just over one month. I have 2 spots open.
If one of these spots is yours, send me an email now and tell me about your project.
Yours In Health,