For the past several weeks, I have been focusing on one BIG thing—finishing the first draft of my new book, The Waiting Room Cure: The healthcare practitioner’s guide to turning waiting rooms into nurturing, highly-profitable, referral-generating dynamos.
It had been something I was procrastinating doing for way too long.
For the past six months, no matter how hard I tried to focus on it, I simply couldn’t (or didn’t make the time to) work it into my busy schedule of the day to day of running my business.
Until the day arrived when I made the decision that book #2 wouldn’t ever help anyone unless I took a drastic measures to wholeheartedly finish it.
So for the past three weeks, I wrote every day until I arrived at the finish line into the first draft of what I hope is going to knock your socks off and help you create a wildly nurturing and profitable medical, healthcare or wellness business by designing a waiting room that is so dope, your peeps can’t help but shout your name from the rooftops of social media platforms, Google and Yelp alike.
The book will be sent to my editor and soon, thereafter, (after designing the dozens of design illustrations that go with the book) magically offered to you.
“How was I able to write everyday and finish the book?” You ask.
The secret was to distill the book down into tiny bite-size chunks and give myself smaller goals to reach by the end of each day.
Finishing each chapter gave me a dopamine hit in the same way checking email or a quick Facebook check can to, but way better. It was extremely gratifying.
My big message to you this Tuesday morning?
If your healthcare or wellness space has been bothering you for some time and you just haven’t been able to set any time aside to start a new design project because doing so feels daunting and overwhelming, start small.
Pick a new color for the walls of one room in your clinic or waiting room, exam room or bathroom, and hire someone to paint it or do it yourself.
You’ll get that instant gratification that a new paint color can give.
And if you can’t figure out what color to paint your room, get the help you need here:
Easy Peasy, Lemon Squeezy,