“I think you’re hot and capable. Go share your stunning you-ness with the world.” –Jen Sincero
One of the biggest mistakes I see in the design of medical and healthcare waiting rooms these days is the fear of being different.
That means you choose the same ol’, same ol’, chairs, artwork, sofas, desks, wall colors etc., …. yawn…and you expect your decor and furniture to work their tail off for you holding the tuchuses of your patients tirelessly, year after year, as patients shuffle in and out.
This model no longer works in the modern healthcare market.
Your patients are way too design savvy and desire something different from you when it comes to their visits.
Your patients desire healthcare and wellness spaces that make them feel deeply nurtured, happy, comfortable and welcomed to your space…. and they are willing to spend top dollar to have it.
My big message to you today is this:
Dare to be different.
I’m not sayin’ you have to get all Madonna on your patients and strip down to your skivvies while serving hot tea to your patients and singing Like a Virgin at the top of your lungs (although that would certainly be memorable and help you stand out from the crowd, :-)).
What I am saying is to bring some intention to your waiting room by doing things like:
#1) Create a self-service hospitality table and put things on it like a beautiful water dispenser and real cups (like the kind you’d serve a guest at home). I talk in detail about this on page 279 of The Waiting Room Cure.
#2) Design your waiting room like a living room at home. This is the biggest trend emerging from modern healthcare design. In other words, by creating the comforts of home in your waiting room (with a high professional aesthetic) you relax the nervous system, like instantly relax it. And you make your patients feel like they never want to leave.
Here’s what one client said,
“One of the best things we’ve noticed after implementing the changes Cheryl recommended is that people want to stay in our waiting room for as long as they can. Respecting our patients’ time is very important to us, but it means a lot that often they will stay in the waiting room after their appointments in order to finish an article or just hang out.” —Dr. Adam Diesburg, DDS
#3) Just say no to crappy artwork and posters that you get for free from your product sales reps. This creates a generic vibe that does nothing to help you create a memorable experience in your space. Instead bring in healing art (like nature photography or lifestyle art) that depict calming scenes in nature or images of happy people doing things they love like walking in nature, hanging out with grandchildren, etc. I break this down, step by step in Chapter 14 of The Waiting Room Cure.
If you need some help redesigning your waiting room and transforming it into a welcoming badass that expresses your you-ness in the world, look no further. I wrote The Waiting Room Cure to help you do just that.
Learn more about how the book can help you make the right design decisions for your own waiting room and keep those design and color mistakes at zero: