If you were a fly on the wall at my client’s office the other day, here’s what you would’ve heard:
Doc: I totally get how the workspace is so important to our health.
Me: Nod, nod.
Doc: My mom was happy in her job for many years and then her boss transferred her to another building (and another workspace). The glaring overhead lights and hard surfaces made her feel tired more easily and her productivity slumped into a deep hole. She began to hate coming to work and felt bullied by her space.
Have you ever had that nagging feeling that something’s just not right in your wellness space? And you’ve been going along with it for awhile now because your mind tells you there are more important things right now to tackle?
If your answer is yes, you’re not alone. It oftentimes isn’t common sense to decorate your waiting room, exam or treatment room with anything other than the basics.
And yet, when your medical, dental or wellness space boasts harsh overhead lighting and/or white walls or an overall institutional vibe that is going out of style quicker than you can say “Check, please” it’s bad for your health and bad for your business.
Patients these days are savvy consumers (thank you Pinterest and HGTV) and have (most likely) already tasted what it means to experience a super nice space. They won’t put up with less from you.
Life is stressful and consumers are looking to their wellness providers to help reduce that stress including in the healthcare office environment.
Gone are the days when the new dentist just out of dental school could set up shop anywhere in the U.S. and have patients lined up at the door.
Nowadays, you gotta think not only about all that goes into starting and running your business, you also gotta think about how your space feels and how that feeling can be one of your biggest marketing assets.
If any of this talk makes you feel like a deer in the headlights, take a deep breath and head on over here for help ==> TheWaitingRoomCure.com.
Yours in welcoming and friendly wellness spaces that keep patients returning and referring,
P.S. I’m considering offering 2 online interactive DIY design workshops in December to help you design your treatment room and/or waiting room. Each workshop will be limited to 5 people each. If you’re interested, send me an email NOW and give me a YES or thumbs up. 👍🏼