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When it’s time to redecorate, redesign or remodel your waiting room, there are a zillion (I mean a bajillion) design options, am I right?

And it can be overwhelming… and exhausting. 😣

So, then, how do you make sure to choose the very best artwork, lighting, chairs, sofas, side tables, paint colors, flooring, etc., etc., etc., for your waiting room that (when it all comes together), make your patients, clients and staff feel delighted to be there, like everyday delighted? 😍

And more importantly, how do you select the very best items within your budget without the stress or worry of wondering if you’ve made the right choice?

These are two of the most common questions I hear from my clients when it comes to DIY decorating decisions in the medical, wellness and healthcare environment.

Today I’m going to share a design secret that I discuss in Chapter 3 of my new book, The Waiting Room Cure: The healthcare practitioner’s guide to transforming the waiting room into a nurturing and highly-profitable referral magnet.

And, seriously, it’s so simple that when you use this technique before selecting a single design item, you’ll feel more confident that your design decision is the very best for your specific patient or client base.

Here’s that secret:

Know Who You Serve

Before you can create a new design for your waiting room that transforms your business into a referral-generating powerhouse, you need to be clear on who exactly you serve.

“Why does this matter?” You ask.

It’s essential to understand who you are serving so you can create a positive first and lasting impression that appeals to your patients’ tastes and sensibilities unique to their gender, culture and age group.

Get to Know Your Client/Patient Base

I’m sure you know your patients as individuals, but do you know if your practice appeals to certain groups within your community? Here are a few questions that will help you see patterns in the types of people who come to you for treatment:

1. What are the ages and genders of your typical patients or clients?
2. Do your adult patients usually bring along one family member or two?
3. How many patients and clients are seated in your waiting room during your busiest time of day?

As you complete this research about your current patient population, you’ll start to see the types of design elements that your peeps can connect with in your environment.

There will be some design elements that will appeal to everyone, like a comfortable chair with great lumbar support and arms where every adult can rest their triceps on.

And then there will be other design and decor elements that will appeal specifically to your demographic. Your artwork, for example, is an area in your waiting room that can speak directly to your senior patients, your pediatric ones, and other important members of your community by including images of your demographic in them.

When your patients see people similar to themselves who are hopeful and optimistic depicted in images on the walls of your waiting room, they will recognize themselves in those images and reflect that hope and optimism.

By understanding who you serve you can make informed design choices that will serve you for years to come.

I unpack this concept much more in The Waiting Room Cure and walk you through the process, step by step.

See what else the book teaches you here:​.

Your Biggest Cheerleader,