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Did you hear about the recent airplane love Jimmy Carter gave to all the passengers on a Delta flight from Atlanta to Washington DC?

Before the plane took off, President Carter walked down the aisle of the entire plane and shook hands with every passenger on it.

One passenger said:

“It’s hard to put into words what a nice reprieve from the current political theater this moment was.

His enthusiasm was authentic and humble, in a way that made things feel less heavy for a moment.”

You can watch the short video here:

Why am I sharing this with you today?


Regardless of whether or not you are a Jimmy Carter superfan (I certainly am), by going out of your way at work in a simple gesture of kindness you become memorable to your patients.

You’ve heard me say this before and I’m saying it again here; when you create a patient-centered environment at your place of business, you create superfans.

Superfans who deeply appreciate the small gesture of having access to a beautiful hospitality table in your waiting room so that when a person in pain needs it most, she or he has instant access to a hot cup of tea and a shot of instant kindness.

Superfans who deeply appreciate the artwork in your waiting room. Artwork that, regardless of how bad she feels, transports her to a place of temporary respite from her current emotional and physical pain.

And superfans who will reach deep into their pockets to spend time at your place of business.

If it’s time to get onboard with a new design of your waiting room, treatment room or small clinic, start here:

xo from your biggest fangirl,