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I don’t know about you, but there is something very comforting when I am at my doctor’s office sitting across from her in a comfy chair, and I notice her diplomas and certificates hung on the wall just above her, crowning her head like a queen’s tiara.

It somehow makes me feel safer, more trusting and open to believing the person in front of me is an expert in her field, which she most certainly is.

Jane Guyn-5

(Above: My client Dr. Jane Guyn, PhD, RN, BSN)

There is a psychology to this, of course.

Neuroscience (and Gestalt Psychology) shows how the brain automatically assumes elements grouped together in a space are related to each other, good or bad. (See image below)


In other words, your diplomas and certificates strategically hung on the wall close to where you sit with your patient are more than just you showing off your talents.

They are physical representations of your expertise positioned near you to help amplify feelings of trust and respect.

And it works.

For example, I recently worked with a Cranial Sacral Therapist who, after she hung her diplomas and certificates in her client intake area on the wall above her chair (in the way I recommended), felt empowered and more confident speaking to clients.

And her clients are now responding positively to that shift.

My big message for you today:

Even though it may feel a bit uncomfortable at first, I encourage you to bust out your professional certificates from that box tucked in your closet or move your educational diplomas from the waiting room walls of your practice.

Hang them on the wall near your chair in your office, exam or treatment room where your patients can see them, front and center.

Be proud. The work you do is important and the world needs you.

As Marianne Williamson says:

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure.

It is our light, not our darkness that most frightens us.

We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous?

Actually, who are you not to be?

You are a child of God. Your playing small does not serve the world.

There is nothing enlightened about shrinking so that other people won’t feel insecure around you.”

Yours in Health,

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