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I know you can relate to this.

You see a spectacular sunset, a soaring mountain view or a picturesque scene of a crystal clear turquoise tropical sea you could swim in for hours and it makes you feel like liquid honey spreading over a warm piece of toast.

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Yeah… me too.

There’s actually science behind what happens to our brain when we come into contact with beautiful scenes in nature.

We get high.

Literally.

Professor Irving Biederman at the University of Southern California in Los Angeles has found that when people view scenes that are universally preferred—a beautiful vista, a sunset, a grove of trees—the nerve cells in that opiate-rich pathway at the base of the brain that leads from the visual cortex to the parahippocampal area become active. It is as if when you’re looking at a beautiful scene, your own brain gives you a morphine high!  [Esther Sternberg, “Healing Spaces: The Science of Place and Well-Being”]

Not only that, but as color, depth, and movement are added to the scene, more and more waves or nerve cells become active farther along this opiate-rich gradient.

Now… imagine filling your practice with exquisite high quality 3-dimensional images of lakes, gardens and other colorful opiate-rich-inducing art photos of nature.

Think about the conscious and unconscious benefits for everyone who gazes upon these scenes in your healthcare practice.

Your artwork can be a tremendous healing component for everyone.

It can help keep patients and staff feeling uplifted and optimistic, reducing stress, fear and pain, as well as creating a positive distraction in the space.

High five me right now.

Got questions about a project in your healthcare practice you want to start but don’t know how? Read this.

Wholeheartedly Yours,
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HOW DO I DESIGN A WAITING ROOM THAT KEEPS PATIENTS RETURNING & REFERRING?
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